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Stop guessing.
Start shipping and selling.

You don't need another course you'll leave half-finished. You need one mentor who has actually built and sold something, on a call with you, working on your product — this week.

Which track am I? →

30 seconds to find your track · No batches · Limited places per mentor

0Programmes, not a maze
0Always, never a cohort
0Cities and towns
0Target reply time
FOUNDER Ashish Mishra Ashish Mishra Founder · Find-Your-Founder
No pre-recorded curriculum First call is free, always On-ground, not just video calls We'll tell you if we can't help
The honest bit

Most founders don't fail loudly.
They stall quietly.

Six months disappear and nothing moves. See if one of these is your week.

"I've been building for months."

Nobody has told you honestly whether anyone wants it. Every week you add a feature instead of asking.

"Demos go well. Nobody buys."

You're not short on effort. You genuinely can't tell whether it's the price, the pitch, or the follow-up.

"I'm deciding everything alone."

No co-founder, no board, no one who has done it before. Every call is a coin toss you make by yourself.

Every one of these has the same fix: one honest conversation with someone who has already been there.

Question 1 of 3

First — do people already pay you for this?

What kept you up last night?

If you had one hour with an expert tomorrow, you'd use it on…

Why this one, based on your answers:
    Two programmes

    Pick the one that sounds like you.

    They solve different problems. One side will sound more like your week than the other.

    Programme 01 · Build

    1:1 Mentorship + On-Ground Support

    For founders still figuring out the idea, the product, or the first version.

    • I have an idea, but no one to tell me honestly if it's worth building.
    • I've built something, but I'm not sure it's the right version.
    • I'm doing everything myself and don't know what to fix first.
    Programme 02 · Sell

    Sales Support for Founders

    For founders who have something to sell but aren't getting enough people to buy it.

    • I have a product or service people can already buy.
    • I'm not short on effort — I'm short on customers.
    • I don't know if the problem is pricing, pitching, or reach.
    How it works

    Three steps. You'll know if it's working by the second one.

    1

    A real conversation, free

    You tell us where you're stuck. We tell you honestly whether we can help — including when we can't.

    2

    A mentor who's actually done it

    Matched to someone who has built in a similar space or stage — not a rotating pool of trainers.

    3

    Working sessions, not lectures

    Regular 1:1 calls and, where it helps, on-ground time — on your actual product, pitch, or plan.

    Ashish Mishra, founder of Find-Your-Founder
    From the founder

    Why this exists.

    Most founder mentorship still lives in three cities. I started Find-Your-Founder for the rest of the map — the founders in Ranchi and Nagpur and Coimbatore who don't need another course they'll leave half-finished, and can't fly to a demo day for thirty seconds of advice.

    So the whole thing is built narrow on purpose. Two programmes, not a maze: one to build, one to sell. One mentor per founder, 1:1, never a cohort. And the first conversation is free — because the honest version of this business needs a call where I can tell you we are not the right help, and sometimes that is the answer.

    • You get one mentor who has built or sold something themselves — not a rotating pool of trainers.
    • If the programme won't move your business right now, we say so on the first call.
    • On-ground time where we can make it work, not only video calls.
    Ashish Mishra Founder · Find-Your-Founder
    What you actually get

    Twelve weeks, and you'll know where you stand.

    No packages, no tiers, no upsell ladder. Each programme is one clear scope of work with a defined end — so you can judge it, not just buy it.

    Programme 01 · Build

    1:1 Mentorship + On-Ground Support

    For founders still deciding what to make. You finish knowing whether this idea deserves the next year of your life — and if it does, with a first version in front of real users.

    Duration12 weeks
    CadenceWeekly 60-min 1:1
    Between callsDirect WhatsApp
    On-ground1–2 visits, where available

    How the twelve weeks run

    1
    Weeks 1–3 · Pressure-test the idea

    Your mentor takes the idea apart with you — who exactly has this problem, what they do about it today, and whether they'd pay. You talk to real people in your market instead of guessing from your desk.

    A problem statement you can defend
    2
    Weeks 4–8 · Build the smallest real thing

    Not the full product — the smallest version that proves the point. Weekly sessions on scope, what to cut, and what "done enough to show someone" actually means for your business.

    A first version in front of real users
    3
    Weeks 9–12 · Learn, then decide

    What the first users actually did, not what they politely said. Your mentor helps you read the signal honestly and choose: double down, change direction, or stop — which is sometimes the right answer.

    A decision you can back with evidence

    You walk away with

    • A written, evidenced problem statement
    • Notes from real conversations with your market
    • A shipped first version, however small
    • A prioritised list of what to fix next
    • A go / change / stop call you can defend to anyone
    Not for you if… you already have paying customers and simply need more of them — that's Sales Support. Or if you want someone to build the product for you; your mentor works alongside you, not instead of you.
    Programme 02 · Sell

    Sales Support for Founders

    For founders who already have something people can buy. You finish knowing exactly where deals were dying — and with a weekly sales routine you can run without us.

    Duration12 weeks
    CadenceWeekly working session
    Between sessionsLive deal support
    On-groundJoint customer visits, where available

    How the twelve weeks run

    1
    Weeks 1–2 · Find where deals actually die

    We go through your real conversations from the last few months — who you approached, what you said, where they went quiet. Most founders are wrong about which step is broken, and it's cheaper to find out here.

    A funnel map with the real leak marked
    2
    Weeks 3–8 · Rebuild the broken part

    Whether that's the opening line, the pricing, the follow-up, or who you're approaching in the first place. You re-pitch live to real buyers between sessions and bring back what happened.

    A pitch and price tested on real buyers
    3
    Weeks 9–12 · Make it a routine

    Sales stops being something you do when you remember. We build the weekly rhythm — how many conversations, tracked where, followed up when — and run it together until it holds without your mentor.

    A weekly sales routine that runs without us

    You walk away with

    • A funnel map showing where you actually lose deals
    • A rewritten pitch, tested on real buyers
    • A pricing position you can hold without discounting
    • Outreach and follow-up you'll actually keep doing
    • A simple pipeline you can run yourself
    Not for you if… nobody can buy from you yet — start with Mentorship instead. Or if you're looking to hire a salesperson; this teaches you to sell, it isn't an outsourced sales team.

    Cadence, duration and phase content above are the proposed programme structure for this prototype — they are confirmed with you on the first call and adjusted to your stage, not applied identically to everyone.

    Still deciding? The two side by side.

    The honest difference is what you already have, not how serious you are.

     Build · MentorshipSell · Sales Support
    You're here ifYou can't yet tell if anyone wants thisPeople can buy, but too few do
    The first session is aboutWhether the problem is realWhere your deals are dying
    Work happens onYour idea, scope and first versionYour pitch, pricing and pipeline
    Between sessionsYou talk to your market, then report backYou re-pitch live, then report back
    Mentor's backgroundHas built and launched something themselvesHas sold into your kind of buyer for years
    You finish withA shipped first version and a defensible decisionA tested pitch and a weekly sales routine
    Wrong fit ifYou already have paying customersNobody can buy from you yet
    A mentor visiting a founder's workshop
    On the ground

    Some things don't work over a video call.

    Watching how customers actually behave in your shop. Sitting in on a real sales conversation. Seeing the workshop floor rather than a photo of it. Where we can reach you, part of the programme happens in person.

    • Your mentor visits your workplace, not a co-working space
    • Joint customer visits on the Sell track
    • Confirmed for your location on the first call — never promised blind
    Not ready to talk yet?

    Start with the free masterclass.

    A live session, no sales pitch, no commitment. Come with a question and leave with an answer — then decide whether a call is worth your time.

    Live · Free · Every Saturday

    "How to tell if anyone will actually buy what you're building."

    The 45 minutes most founders wish they'd spent before writing a line of code or taking a single order.

    Saturdays, 11:00 AM IST
    45 minutes + live Q&A
    • The three questions that kill most ideas before you build
    • How to run a customer conversation that gets you the truth
    • Reading early signals — what people do versus what they say
    • Open Q&A — bring your idea, get it pressure-tested live
    Hosted by Rakesh Kulkarni Built and exited a regional logistics startup

    Reserve your seat

    Free ₹1,499

    Two details, that's it. We send the joining link on WhatsApp an hour before.

    Please tell us your name.

    Enter a 10-digit Indian mobile number.

    We need this to send you the link.

    No card. No sales pitch on the call.

    Seat reserved.

    We'll WhatsApp your joining link an hour before Saturday's session.

    The cost of waiting

    What is another stalled quarter worth?

    Move the sliders. This is your own arithmetic, not ours.

    Your typical order or contract value, in rupees.

    ₹2K₹25,000₹2L

    Deals you believe you should have won, but didn't.

    13 / month20
    1 mo6 months24 mo
    Revenue that never arrived ₹4,50,000

    That's what standing still has already cost, on your own numbers. The first conversation that could change it costs nothing.

    An illustration built from the figures you entered — not a forecast, a guarantee, or a claim about results.

    Why founders choose us

    Six decisions, not six features.

    Matched to a mentor, not a batch

    One mentor for your stage — not a rotating pool of trainers or a cohort you get lost in.

    Two programmes, not one confusing pitch

    Build if you're still figuring things out. Sell if you already have something to sell. You choose.

    On-ground where it counts

    Beyond calls and WhatsApp, support extends to in-person time where we can make it work.

    Mentors picked against visible criteria

    Has built or sold something, gives specific feedback, has real 1:1 time — criteria you can check.

    No pre-recorded curriculum

    Every session works off your actual product, pitch, or pipeline — never a fixed syllabus.

    Built for Bharat, not three cities

    Tier 1, 2, 3 — the same access to real 1:1 mentorship, not just founders near a startup hub.

    Who we built this for

    Great founders are everywhere.
    The guidance isn't.

    Most founder mentorship still lives in three cities. Find-Your-Founder is built for the rest of the map too — over call, over WhatsApp, and on the ground where we can be there in person. You don't need to move to a startup hub. You need someone who'll actually pick up.

    Tier 1 citiesTier 2 citiesTier 3 towns
    Indore Guwahati Surat Ranchi Kolhapur Coimbatore Ludhiana Hubballi FOUNDER'S Desk

    Illustrative — mentorship reaches founders wherever they are

    Founder stories

    What it looks like from the founder's side.

    Who you'd be sitting with

    Mentors are matched to your stage and space — never assigned at random.

    Rakesh KulkarniBuilt and exited a regional logistics startup.Build track
    Farhan Sheikh14 years selling into SMB retail across west India.Sell track
    Lakshmi DevanTook a tier-2 D2C brand from zero to its first 1,000 orders.Sell track

    The founder stories, mentor profiles, video and message thread on this page are illustrative placeholders built for this prototype — they show the intended design, not real customers. Each is replaced with a named, consented person before launch, or the section ships empty.

    What it costs

    The first conversation costs you nothing.

    We don't publish a price list, and here's the honest reason: scope genuinely differs between an idea-stage founder in Ranchi and one who can't close their thirteenth customer. Quoting before we know which you are would be a guess.

    Building the wrong thing for six months ₹0

    What the first call costs. You'll get the real number on it — before you decide anything.

    Because every mentor works 1:1, each one takes a limited number of founders at a time. Booking the call early gets you assessed and matched sooner — it doesn't commit you to anything.

    • 1Book a free 1:1 callNo card, no commitment, no obligation to continue afterwards.
    • 2Get the number on that callCost and time commitment, stated plainly, before you decide anything.
    • 3We'll tell you if it isn't worth itIf the programme won't move your business right now, we'll say so instead of selling you a seat.
    • →
    Before you book

    Questions founders ask first.

    That's what the 30-second quiz above is for. Build if you're still figuring out the idea or product; Sell if you already have something to sell and need more people buying it. If neither is obvious, book the call and say so — sorting that out is what the call is for.

    There's no pre-recorded curriculum. Every session works off your actual product, pitch, or pipeline — not a generic syllabus.

    Someone matched to your stage and space, chosen against criteria we publish — has built or sold something themselves, understands early-stage constraints, gives specific feedback, and has real 1:1 time. Not a rotating pool of trainers reading off slides.

    In-person time with your mentor — visiting your shop, factory, office or customers rather than only meeting on a call. Availability depends on where you are and who you're matched with, so we confirm what's realistic for your location on the first call rather than promising it upfront.

    Yes — that's exactly who this was built for. Most of the mentorship happens over call and WhatsApp, with on-ground time where we can make it work.

    You describe where you're stuck. We ask questions, tell you which programme fits — or that neither does yet — and give you the cost and time commitment plainly. No card, no obligation to continue, and no pressure on the call itself.

    A person — not an autoresponder — reads what you wrote and confirms your slot on WhatsApp or by call, with a target of one working day.

    The free call, usually yes — pick any slot above. The programme itself depends on availability. Because the whole model is 1:1, each mentor works with a limited number of founders at a time, so if the right person for your stage and space is full, there can be a wait for a place. We'll tell you honestly on the call what the timing looks like rather than taking your money and queueing you.

    Last step

    One call. Then you'll know.

    Takes about a minute to book. A real person reads it and confirms your slot — not an autoresponder.

    • The first conversation is free, with no obligation to continue.
    • Your number is used to contact you about this enquiry — nothing else.
    • If we're not the right help for you, we'll tell you on the call.

    Request your free call

    Or

    Please tell us your name.

    Enter a 10-digit Indian mobile number.

    Let us know where you're based.

    Which programme?

    Pick one — even "Not sure" — so we route you to the right person.

    Where are you right now?

    Pick the closest one — this is how we match your mentor.

    Can people already buy from you?

    Let us know — it changes what we look at first.

    Write a line here — it's the only way we can point you the right way.

    We need this to be able to call or message you back.

    Free · No card · A person replies within one working day

    Got it — we'll be in touch.

    A person will read this and confirm your call on WhatsApp or by phone, with a target of one working day.